About the initiative


Lithuania welcomes the world with the slogan “Real is beautiful”. To share this beauty we created the first ever stock photo database that is made of photos donated by Lithuanian people – the “Real is Beautiful Stock”.


The initiative that was started by New! creative agency could have remained just an idea without the help of our partners: Digital Sense who coded the website, Metida, who provided legal consulting, Bosanova agency who helped with communication, Godspeed who created the design and the Department of Tourism, who allowed using the Real is Beautiful logo and supported the idea from day one while most of the Lithuanian media helped spread the message. So – technically speaking –  all of the contributors are the authors of this project.

We already have the support of many respected public figures and photographers of Lithuania: Romualdas Požerskis, Gintaras Česonis, Marius Čepulis, Berta Tilmantaitė, Vytautas Dranginis, Artūras Marozovas, Neringa Rekašiūtė, Beata Nicholson. Still, the common people who capture beautiful shots of Lithuania are even bigger stars here.


You can contribute too. Every photo that renders the beauty in realness, once uploaded, can become the one to represent Lithuania. Every time the message of this one of a kind “Real is Beautiful Stock” is shared, it makes the platform more relevant. And finally, please use the photos — show Lithuania to the world. 

Show the Lithuania that sees beauty in real things.